Copy That Converts - What does that mean, anyway?

No matter what business you’re in, your marketing funnel has a job to do. Its job is to convert casual browsers into cash in your pocket. All the different pieces need to work together to make the sale – from your free book or white paper to your lead nurturing emails to your sales pages and follow up. That job is getting harder and harder as time goes on because Internet users have caught on to all the tricks, and they’re immune to hype.

Here’s the cold, hard truth –

Your potential customers have no use for your advertising. They don’t care about your latest and greatest widget. And they REALLY don’t want you interrupting their day with your emails, commercials, or banner ads.

They don’t care about you.
And they don’t have to listen anymore.

Technology has put the power back in the hands of the consumer. They can fast-forward past your commercials. They can block your emails. They can shred your direct mail. And if you really annoy them, they can destroy your reputation (and your business) with one post on Facebook, Twitter or any number of review sites.

But they do care about their own needs.

And chances are your products and services can help meet their needs – if only you can reach them and persuade them to buy from you. That’s the tricky part, isn’t it?

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Here’s how to get customers to care about and pay for your products and services.

  • By talking to them – respectfully.
  • By treating them like intelligent human beings.
  • By showing them how your solution can help make their lives better.

You need to communicate the benefits of what you do to those who need you. That’s where copywriting comes in.

But there’s a problem.

Writing effectively about your own business is hard. Really hard. If you’ve tried writing your own sales materials, you know how true this is. Even if you’re an excellent writer and actually have the time to spend writing, you can’t stop knowing what you know.

You are too close to your own products and services to write objectively about them in a persuasive way.

This is why even best-selling authors hire copywriters to do the selling.

Many business owners, entrepreneurs, and experts think they’re saving money by writing their own copy. But they don’t know the emotional persuasion triggers their customers need to hear in order to buy. They don’t realize when they’re talking over the reader’s head; or when they’re giving too much information; or when they’re talking features, not benefits.

We write about your products and services in the way a potential customer needs to see them in order to decide to buy.

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Why should you hire us?

Your market is more skeptical and doubting than at any other time in history. Yet their psychology hasn’t changed one bit in thousands of years. You need a copywriter who holds a complete understanding of human buying psychology, persuasion techniques and the new 21st century marketing environment. You also need a copywriter who is up-to-date on the latest marketing technology and can show you how to fill the holes in your marketing funnel.

We put every piece of writing we do through a 13-point checklist to make sure your copy is as persuasive and as trustworthy as possible. If honesty, integrity and awesome sales are important to you, you should hire us to handle your writing.

Here’s how our process works.

We listen.

What a concept, right? We actually listen to you!

We learn about your business, your current level of marketing and where you want to grow. We work with you to create a well-rounded sales funnel that covers all the stages of the customer lifecycle. Why is that important? Because when you miss a stage or two (and almost every business does), you’re losing money.

We write.

Once we have a plan of action in place, we get to work writing whatever you need to accomplish your goals. That could be an email marketing sequence, a sales page, or an entire hardcover book. It’s up to you. But know that we don’t mess around! We get the work done quickly, so you can move forward.

Oh, and we’re also expert implementers. So, if you need that email sequence loaded into Infusionsoft or that ebook set up on for sale on Kindle, we can do that for you as well.

We get results.

This is the best part! You enjoy NOT having to work on the copy for your marketing. You also enjoy bigger profits, more high-paying clients and awesome customers.

Stress-free growth for your business – that’s what we deliver.

After you’ve worked with us once, you’ll be hooked on our quality and high-level of service. We know you’ll be back!